As consumers are becoming more conscious about their environmental footprint, there is a push for eco-friendly and sustainable choices.
Responsible Innovation is the new standard.
The ecoTHREAD™ program is on track to transform 95 million bottles* into soft warm blankets by the end of 2019 –
making it the biggest sustainability program in the onboard airline industry.
ecoTHREAD™ is Global Recycled Standard (GRS) certified.
*based on 400ml bottles